Marketers are amazing at making a lot of ads! But how do you know which you should keep on, and which you should turn off?

Let our AI decide for you! The system will choose the top performers within each ad set based on impressions, relevance score and conversions.

Ready to get started?

  1. First, login to your account at
  2. Then, click "Optimize".
  3. Click "Ad Optimization Settings".
  4. Find the campaign you'd like the AI to manage.
  5. Add in the number of ads you'd like to have live in each ad set. We recommend between 3 and 5 ads.

That's it! You're ready to go. Ad optimization runs once per day. 

Looking for more details? Here's a bit more information for marketers looking to dive into the data:

Ad optimization runs once per day. It will leave the top ads live and will pause remaining ad sets. 

Facebook restricts each ad set to only have 50 ads. If you have 48 or more ads within an ad set, the computer will delete the ads, not pause them. This is so that you can upload new ads.

Ad optimization will never pause or delete an ad until at least 24 hours after you create the ad.

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