Get Started with Lightning AI

21 articles in this collection
Written by Colette Nataf, Cody Christie, and James Bartlett

Spend Optimization Budgets

Why your campaign might over or under spend
Written by Colette Nataf
Updated yesterday

How do I connect my Facebook advertising account to Lightning AI?

All the details you need to know when connecting your Facebook account to the Lightning AI app.
Written by Colette Nataf
Updated over a week ago

How do I upload new ads to Facebook?

Everything you need to know about uploading new ads to Facebook with the Lightning AI app.
Written by Colette Nataf
Updated over a week ago

What is a funnel budget?

Everything you need to know about creating a budget for your funnels in Lightning AI.
Written by Colette Nataf
Updated over a week ago

What is an ad variant for Facebook?

The ins and outs of using Facebook's dynamic creative variants from the Lightning AI app.
Written by Colette Nataf
Updated over a week ago

Setting up a Quora Advertising Account

Don't have a Quora Business Account? Here is how to set one up.
Written by Cody Christie
Updated over a week ago

What is a target cost?

All you need to know about adding a target cost to your funnels in Lightning AI.
Written by Colette Nataf
Updated over a week ago

How do I add a custom data source for my funnel events?

Everything you need to know about integrating custom data sources to your Lightning AI funnel and reports.
Written by Colette Nataf
Updated over a week ago

How to Create a Facebook Business Account

If you're just getting started and plan on leveraging Lightning AI with Facebook ads, you'll need a Facebook Business Account.
Written by James Bartlett
Updated over a week ago

What is a Funnel?

Everything you need to know about conversion funnels on Facebook and AdWords, plus how they influence ad performance with Lightning AI.
Written by Colette Nataf
Updated over a week ago

How to Create a Facebook Ad Account

This article is helpful for those new to advertising on Facebook and setting up a new Facebook Ad account.
Written by James Bartlett
Updated over a week ago

Help with the New Customer Onboarding Survey

Everything you need to fill out the survey we send to new customers. Once you complete the survey, we'll set up your Lightning AI account.
Written by Colette Nataf
Updated over a week ago

How to Create a Lightning AI Account

Everything you need to know about setting up your new Lightning AI account.
Written by James Bartlett
Updated over a week ago

How to Use Facebook Custom & Lookalike Audiences with Lightning AI

Use Custom Facebook Audiences and Lookalikes in Lightning AI
Written by James Bartlett
Updated over a week ago

How to Edit Existing Facebook Creative

Here are all the details you need to edit existing ads in Facebook using Lightning AI.
Written by James Bartlett
Updated over a week ago

Upload to Lightning AI (AWS S3)

Written by James Bartlett
Updated over a week ago

Create a New Creative Facebook Ad

Written by James Bartlett
Updated over a week ago

Create a New Facebook Strategy

Written by James Bartlett
Updated over a week ago

How to Create a Custom Targeting Group

Everything you need to know about custom targeting groups and how you can use them to expand your reach and develop new customer insights.
Written by James Bartlett
Updated over a week ago

Upload Custom Facebook Data

Written by James Bartlett
Updated over a week ago

Pause/Activate/Archive Existing Facebook Ads

Written by James Bartlett
Updated over a week ago