Quora has a small, dedicated audience and is a great addition to any advertising channel portfolio.  It has limited scalability, but offers extremely cost effective installs.

if you do not already have a Business Account on Quora, here is how to set one up:

  1. Go to https://www.quora.com/business
  2. Select "Start Now".  If you are entirely new to Quora, you will be prompted to set up a personal profile.  Once this is done, go back to Step 1.
  3. Fill in your company details and select "Create Account"
  4. Under the "Billing" tab, setup your billing information.
  5. Under "Account Settings", click "+Add a New User" and add LAI (Cody or Colette). ***Note: user’s added to your ad account will have full privileges to create and edit ad campaigns, update billing preferences, and generate reports.***
  6. LAI can now apply the AI to Quora's platform and automate your ad creation and optimization process.


What to expect from Quora Ads:
*Low CPM/CPC/CPI
*Limited scale
*High percentage of new users
*Robust levels of targeting

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