When you create a funnel for the first time or edit your Lightning AI funnel, you’ll want to make sure your funnel has a budget.

With funnel budgets you can set a budget for each of your funnels and that budget is distributed across all of the campaigns and ad sets linked to your funnel.

Lightning AI uses machine learning technology so that on any given day, your budget is distributed to the top performing campaigns and ad sets. 

You can set daily, weekly, or monthly budgets for your funnels.

Still have questions about funnel budgets?

Reach out to your account manager or help@lightningai.com to learn more.

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