If you're new to Facebook advertising and starting from scratch, there are a few steps you'll need to take on Facebook before you can start leveraging Lightning AI.  

You'll need to:

  • have a personal Facebook account
  • create a Facebook business account
  • create a Facebook ad account
  • create a business page on Facebook

For the purposes of this guide we'll assume you have a personal Facebook account. If you don't you can sign up at Facebook.com.

How to Create a Facebook Business Account

Visit: https://business.facebook.com & select the Create Account button.

Log In

If you are not already logged into your personal account, do so now.

Business Manager Account

It's time to name your business. Enter the name of your company and select Continue.

Business Profile

Input the required information and click Finish.

Business Manager Home Page

You will now be taken to the Business Manager home page.

Business Account Created

You've now created your Facebook Business Account. The next step is to create A Facebook Ad Account. 

How to Create a Facebook Ad Account

Visit: https://business.facebook.com

If you are not already logged into your personal account, do so now. 

Create New Ad Account

On the Facebook Business Manager home page, you will see a bright GREEN button that says Add New.

Click the Add New button to display a drop down menu.

Select Ad Accounts to continue.

Add your Ad Account Name (most businesses use their business name in this field). Verify that the information on the screen is correct and click Create Ad Account to continue.

Add Account Administrators

You are given the option to allow others to manage your Facebook Ad Account. For now, let's only select your Personal Facebook Account.

Mark the checkbox next to your name. Change the Role to Ad account admin as shown below.

Click Save Changes to continue.

Add Payment Methods

Follow the link provided in the previous message, or visit: https://business.facebook.com/settings/payment-methods

Select Add Payment Method

Complete the required billing information and select Continue to be taken to the Payments Page.

Link Payment Method to Ad Account

You will now link the payment method you just added to the Facebook Ad Account you created earlier.

On the Payments Page ( https://business.facebook.com/settings/payment-methods), click "select an ad account and use ads manager to change its primary payment method" (see yellow arrow below).

On the People and Assets page, select the Ad Account you just created.

Select View Payment Methods (highlighted in yellow below)

On the Billing Page for your Ad Account, select Add Payment Method. If you'd like to use the same billing method that you setup earlier, select Payment Method for Business Manager and then Continue. Select the billing method you prefer and select Continue.

Select Make Primary to continue. 

Ad Account Created

Once you add your payment details, your ad account is officially created.

Step #3: Create a Business Page

Now you should have a Personal Facebook Account, a Facebook Business Account, and a Facebook Ad Account.

Let's build a Facebook Business Page so we can start advertising your business!

Visit https://business.facebook.com/

Log In

If you are not already logged into your personal account, do so now.

Create New Business Page

On the Facebook Business Manager home page, you will see a bright GREEN button that says Add New.

Click the Add New button to display a drop down menu.

Select Pages to continue.

Choose a category that best describes your business.

Fill in the required information and select Create Page.

You will now see your page listed on your Facebook Business Manager Home Page.

Business Page Created

Once you select Create Page, your business page will be up and running!

Getting Started with Facebook and Lightning AI

Once you complete the steps above, you are ready to start advertising on Facebook. To connect your Facebook advertising accounts with Lightning AI, you'll need to compete the onboarding survey sent to you by your sales rep or account manager. Learn more about completing the onboarding survey here. 

If you have questions about getting started with Facebook and Lightning AI, reach out to us using the messenger on this page or directly to your account manager via Slack or email. 

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