The Lightning AI spend optimizer works to help you allocate your budget according to the best performing ads in Facebook.
Our system will sometimes allocate slightly more budget on days in which performance is going well, and slightly less on days where performance is not as god. We can see this by looking at the spend on days with the most amount of purchases.
On days with a higher number of events as well as a lower CPA, our system determines that it should continue to spend because it was receiving a strong signal from Facebook as well as good performance.
On days where performance is lacking, our AI will decrease spend to make sure you don't waste any money.