If you're looking to run spend optimizer or automatic expansion, you'll need to select a conversion event from Facebook as your objective.

In order to be able to optimize towards an event, Lightning AI needs at least 5 tracked conversions in Lightning AI managed campaigns.

If you haven't received any conversions for a certain event within the past 30 days, that event will not be listed as an option to select.

Need help with something custom? Reach out to us for support!

Did this answer your question?